Influential and respected annual Business Superbrands® list places Polypipe among the UK’s strongest business-to-business brands.
Following an independently co-ordinated process managed by The Centre for Brand Analysis (TCBA), Polypipe, the UK’s leading manufacturer of plastic piping systems, has officially been awarded Business Superbrand status for 2014.
The affirmation of Superbrand status follows the latest assessment of the annual survey, which has been indentifying the UK’s strongest business-to-business brands since 2001.
The yearly process, managed by TBCA, surveys an expert Council and over 2,000 individual business professionals from across the UK. Both audiences rate over 1,200 brands, which they assess on the three key criteria of quality, reliability and distinction.
Stephen Cheliotis, Chairman of the Business Superbrands Council said:
For Polypipe to achieve Business Superbrand status is really positive, especially considering over one thousand brands were evaluated in the process. Business Superbrand status is affirmation of the goodwill and positive reputation Polypipe enjoys within the UK among both marketing experts and business professionals alike. Achieving Business Superbrand status places the brand among an elite of companies, whose brand equity is helping to drive their business forward.
Paul Rice, Business Development Director at Polypipe said:
We are delighted to be named a Business Superbrand for the second year running. We hope that the industry continues to benefit from our quality engineered systems, innovative solutions and the ability to meet even the most challenging projects as we continue to offer and grow our portfolio of products and services.
Superbrands commissions independent research to identify the UK’s strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers. Superbrands UK is part of a global business operating in over 50 countries.
Date: 04 April 2014