B2b Marketing

Recently acquired Nuaire business has scooped a top prize at the prestigious B2B Marketing Awards. Now in its 11th year, the awards ceremony took place in London on 19th November, with Nuaire winning Best Product Launch Campaign with the B2B product launch campaign of DAVE, in conjunction with creative agency Lesniak Swann.

Nuaire and Lesniak Swann worked together to develop an integrated product launch campaign to promote their new DAVE range of single extract fans, creating a huge amount of interest in the Heating Ventilation and Air Conditioning industry. The launch campaign was a great success, generating over £2.4 million in quotes in the first 12 weeks.

The B2B Marketing awards are the largest and most prestigious B2B marketing awards in the world. Launched in 2005, the Awards have since grown to become the must-attend event in the B2B marketing calendar. The Awards are designed to recognise excellence in B2B marketing and celebrate the success of the industry.

Winners of the B2B Marketing Awards reflect organisations from across the business community and include the most innovative, creative and forward-thinking B2B brands and agencies in the world. Previous winners include Google, Fujitsu, Microsoft UK, Barclays, HP, Canon, Lloyds TSB, Unilever, Siemens Enterprise Communications, Michelin, TalkTalk and Carillion.  Nuaire was up against major brands such as LV, BT and Nissan, so can be extremely proud of winning such a high profile award.

The B2B Awards are judged by an independent panel of top-industry marketers and celebrate the most innovative, creative and forward-thinking marketing of the year.

Andy Mudie, Marketing Director at Nuaire Group, commented: “Lesniak Swann came up with the strong initial concept of ‘releasing Dave’, to generate interest in a very traditional market.  Nuaire worked with them through all the different stages of the campaign from brief, through the teaser phase, to the ultimate reveal and then post-launch.  Working together allowed us to do all sales and marketing activity – when we gave them ideas they didn’t just fulfil the brief, they were able to develop the creative as the campaign progressed and breathe life into all the elements of the campaign.”

Alex Swann, Director at Lesniak Swann, commented: “The B2B Marketing Awards feature work from all over the world - we’re really thrilled to win this award. The whole team who worked on the Nuaire launch really pushed the boundaries of B2B marketing, with a creative, innovative campaign. The industry Nuaire operate in has a history of very traditional marketing - so thanks to Nuaire for taking the bold decision to go with a more creative approach!”

Date: 18 January 2016